One Statistic Explains Why Single Ladies Are Crucial to Winning Elections

Unmarried women show up to vote in massive numbers, meaning it might not be a good idea for politicians to alienate them. (Business Insider)

Chart: Business Insider

An eye-popping statistic: 25% of the electorate is made up of single women.

  • 61% of single women voted in 2020, up from 48% in 2000.

  • The share of single women in the U.S. has increased 55% since 2000.

  • Meanwhile, single guys make up just 19% of the electorate.

The trend: While the so-called partisan gender gap has made plenty of headlines this election cycle, surveys suggest the true divide exists with unmarried female voters.

Daniel Cox, director of the Survey Center on American Life:

More than anything, what defines the politics of single women is the growing unease they feel about women’s place in American society. For most of the past two decades, women felt largely content with their treatment in the US. That all changed after Trump’s election and the #MeToo movement. Less than half of women in a 2021 Gallup survey said they felt satisfied about the way women were treated in American society, a historical low. Single women were the least satisfied.